An analysis of Open Banking adoption among university students in São Paulo using the Technology Readiness and Acceptance Model (TRAM)
Open Banking refers to the sharing of customer bank data between financial institutions. It allows consolidating data from different bank accounts in one place, and money transfers and payments without accessing a specific bank. Its adoption aims at increasing competition and efficiency in the finan...
| Authors: | , |
|---|---|
| Format: | article |
| Status: | Published version |
| Publication Date: | 2022 |
| Country: | Brasil |
| Institution: | Centro Universitário de Belo Horizonte (UNIBH) |
| Repository: | Revista e-xacta |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.periodicos.uninove.br:article/17453 |
| Online Access: | https://periodicos.uninove.br/exacta/article/view/17453 |
| Access Level: | Open access |
| Keyword: | Technology readiness Technology acceptance Open Banking Financial technology. Prontidão tecnológica Adoção de tecnologia Tecnologia bancária. |
| Summary: | Open Banking refers to the sharing of customer bank data between financial institutions. It allows consolidating data from different bank accounts in one place, and money transfers and payments without accessing a specific bank. Its adoption aims at increasing competition and efficiency in the financial market, and the Central Bank of Brazil is currently setting norms for its application. This article applies the Technology Readiness and Acceptance Model (TRAM) to assess Open Banking adoption among university students. The results indicate that Perceived Usefulness is affected by Optimism, Discomfort and Insecurity, while Perceived Ease of Use is affected only by Innovativeness. Given that the technology acceptance models are culture and national context sensitive, this study contributes to the literature, and offers an overview of the potential for Open Banking adoption among the cohort that will likely to be the major user of that technology. |
|---|