Bulletproofing Relationships: Therapeutic narratives and the rationalization of affection in The Love School

In this article, given the premise that religion has constructed prescriptive discourses on how to manage oneself, generating rationalized relations that are appropriated by the capitalist system and thus framed as formulas to reach happiness. We advance a reflection on the relation between "ra...

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Bibliographic Details
Authors: Patriota, Karla Macena, Casaqui, Vander, Rodrigues, Emanuelle Gonçalves
Format: article
Status:Published version
Publication Date:2017
Country:Brasil
Institution:Universidade Federal de Santa Maria (UFSM)
Repository:Revista Animus (Santa Maria. Online)
Language:Portuguese
OAI Identifier:oai:ojs.pkp.sfu.ca:article/22958
Online Access:https://periodicos.ufsm.br/animus/article/view/22958
Access Level:Open access
Keyword:Therapeutic narratives. The Love School. Rationalization of affection.
Narrativas.
Description
Summary:In this article, given the premise that religion has constructed prescriptive discourses on how to manage oneself, generating rationalized relations that are appropriated by the capitalist system and thus framed as formulas to reach happiness. We advance a reflection on the relation between "rational" or "intelligent" faith, emotional relationships and the "business marriage." Our study will analyze the therapeutic narratives exposed by Renato and Cristiane Cardoso, as well as its ramifications within the Love School brand - in books, broadcast TV, Internet, and especially in the Universal Church of the Kingom God's temple in São Paulo.