Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship

This article seeks to fill the gap in the literature on craft entrepreneurship regarding businessmodel configurations. Its objective is to analyze collaborative craft business models, formalizedin artisan associations that are present in Petrolina, municipality of Pernambuco, a BrazilianNortheast st...

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Detalles Bibliográficos
Autor: GOMES DE OLIVEIRA, DERANOR
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Institución:Escola Superior de Propaganda e Marketing (ESPM)
Repositorio:Diálogo com a Economia Criativa
Idioma:portugués
inglés
OAI Identifier:oai:ojs.dialogo.espm.br:article/479
Acceso en línea:https://dialogo.espm.br/revistadcec-rj/article/view/479
Access Level:acceso abierto
Palabra clave:Craft
Entrepreneurship
Creative economy
Artesanato
Empreendedorismo
Economia criativa
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spelling Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurshipReflexões e análises dos modelos de negócio colaborativo do artesanato do município de Petrolina (PE) pelo viés do empreendedorismoCraftEntrepreneurshipCreative economyArtesanatoEmpreendedorismoEconomia criativaThis article seeks to fill the gap in the literature on craft entrepreneurship regarding businessmodel configurations. Its objective is to analyze collaborative craft business models, formalizedin artisan associations that are present in Petrolina, municipality of Pernambuco, a BrazilianNortheast state, considering the management of these enterprises. The methodology adopted isa triple case study that carries out field, exploratory and bibliographical research. Managers andmembers of artisan associations were interviewed from December 2022 to January 2023. The datawas analyzed using the Canvas tool, which can be used to analyze existing or new business mod-els. The relevance of this work is justified by the theoretical contribution it seeks to bring to thearea, by expanding knowledge of studies and practices on artisanal business models, as well as byits social contributions, by focusing on the development of cultural entrepreneurship as a channelthat generates basic sources of income. The analyzed business models have similarities in severalaspects, such as distribution channels, value propositions, operating costs and diversified revenuesources, and have just small differences in the relationships and customer segments. However, theresearch highlighted differences in the infrastructures of these associations.Este artigo procura preencher a lacuna na literatura sobre empreendedorismo no artesanato emrelação às configurações de modelos de negócio. Seu objetivo é analisar os modelos de negóciocolaborativo do artesanato, formalizados em associações de artesãos existentes no município dePetrolina, Pernambuco, Brasil, considerando a gestão desses empreendimentos. Trata-se de umestudo de casos múltiplos com três unidades de análise. A metodologia engloba pesquisas decampo, exploratória e bibliográfica. A metodologia engloba pesquisas de campo, exploratória ebibliográfica. Foram entrevistados gestores e membros de associações de artesãos no período dedezembro de 2022 a janeiro de 2023. Os dados foram analisados à luz da ferramenta Canvas, quepode ser usada para analisar modelos de negócio existentes ou novos. A relevância deste trabalhodeve-se às contribuições teóricas que buscam aportar para o campo, ao ampliar os conhecimen-tos dos estudos e das práticas sobre os modelos de negócio do setor de artesanato, bem como àscontribuições de caráter social, focadas no desenvolvimento do empreendedorismo cultural comocanal gerador de fontes básicas de renda.Escola Superior de Propaganda e Marketing2024-06-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://dialogo.espm.br/revistadcec-rj/article/view/47910.22398/2525-2828.92540-57Journal Dialogue with Creative Economy; Vol. 9 No. 25 (2024): Artigos livresDiálogo com a Economia Criativa; v. 9 n. 25 (2024): Artigos livres2525-282810.22398/2525-2828.925reponame:Diálogo com a Economia Criativainstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://dialogo.espm.br/revistadcec-rj/article/view/479/422https://dialogo.espm.br/revistadcec-rj/article/view/479/423Copyright (c) 2024 DERANOR GOMES DE OLIVEIRAhttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessGOMES DE OLIVEIRA, DERANOR2024-06-11T12:59:05Zoai:ojs.dialogo.espm.br:article/479Revistahttps://dialogo.espm.br/revistadcec-rj/ONGhttps://dialogo.espm.br/revistadcec-rj/oai||revistadcec-rj@espm.br2525-28282525-2828opendoar:2024-06-11T12:59:05Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
Reflexões e análises dos modelos de negócio colaborativo do artesanato do município de Petrolina (PE) pelo viés do empreendedorismo
title Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
spellingShingle Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
GOMES DE OLIVEIRA, DERANOR
Craft
Entrepreneurship
Creative economy
Artesanato
Empreendedorismo
Economia criativa
title_short Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
title_full Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
title_fullStr Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
title_full_unstemmed Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
title_sort Reflections and analyses of the collaborative business models of handicraft in the municipality of Petrolina (PE) from the perspective of entrepreneurship
dc.creator.none.fl_str_mv GOMES DE OLIVEIRA, DERANOR
author GOMES DE OLIVEIRA, DERANOR
author_facet GOMES DE OLIVEIRA, DERANOR
author_role author
dc.subject.por.fl_str_mv Craft
Entrepreneurship
Creative economy
Artesanato
Empreendedorismo
Economia criativa
topic Craft
Entrepreneurship
Creative economy
Artesanato
Empreendedorismo
Economia criativa
description This article seeks to fill the gap in the literature on craft entrepreneurship regarding businessmodel configurations. Its objective is to analyze collaborative craft business models, formalizedin artisan associations that are present in Petrolina, municipality of Pernambuco, a BrazilianNortheast state, considering the management of these enterprises. The methodology adopted isa triple case study that carries out field, exploratory and bibliographical research. Managers andmembers of artisan associations were interviewed from December 2022 to January 2023. The datawas analyzed using the Canvas tool, which can be used to analyze existing or new business mod-els. The relevance of this work is justified by the theoretical contribution it seeks to bring to thearea, by expanding knowledge of studies and practices on artisanal business models, as well as byits social contributions, by focusing on the development of cultural entrepreneurship as a channelthat generates basic sources of income. The analyzed business models have similarities in severalaspects, such as distribution channels, value propositions, operating costs and diversified revenuesources, and have just small differences in the relationships and customer segments. However, theresearch highlighted differences in the infrastructures of these associations.
publishDate 2024
dc.date.none.fl_str_mv 2024-06-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dialogo.espm.br/revistadcec-rj/article/view/479
10.22398/2525-2828.92540-57
url https://dialogo.espm.br/revistadcec-rj/article/view/479
identifier_str_mv 10.22398/2525-2828.92540-57
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://dialogo.espm.br/revistadcec-rj/article/view/479/422
https://dialogo.espm.br/revistadcec-rj/article/view/479/423
dc.rights.driver.fl_str_mv Copyright (c) 2024 DERANOR GOMES DE OLIVEIRA
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 DERANOR GOMES DE OLIVEIRA
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Journal Dialogue with Creative Economy; Vol. 9 No. 25 (2024): Artigos livres
Diálogo com a Economia Criativa; v. 9 n. 25 (2024): Artigos livres
2525-2828
10.22398/2525-2828.925
reponame:Diálogo com a Economia Criativa
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Diálogo com a Economia Criativa
collection Diálogo com a Economia Criativa
repository.name.fl_str_mv Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv ||revistadcec-rj@espm.br
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score 15,300719

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