Heurísticas no estudo das decisões econômicas: contribuições de Herbert Simon, Daniel Kahneman e Amos Tversky
Herbert Simon disseminated his bounded rationality approach in his vast academicproduction. The recognition of the complex environment and the cognitive limits ledhim to study about the use of heuristics in the decision-making. Around this idea, anew path to the study of human decisions has been dev...
| Autor: | |
|---|---|
| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2014 |
| País: | Brasil |
| Recursos: | Universidade de São Paulo (USP) |
| Repositorio: | Estudos Econômicos (São Paulo) |
| Idioma: | portugués |
| OAI Identifier: | oai:revistas.usp.br:article/55545 |
| Acesso em linha: | https://www.revistas.usp.br/ee/article/view/55545 |
| Access Level: | acceso abierto |
| Palavra-chave: | racionalidade limitada heurísticas Herbert Simon Daniel Kahneman Amos Tversky Bounded rationality Heuristics |
| Resumo: | Herbert Simon disseminated his bounded rationality approach in his vast academicproduction. The recognition of the complex environment and the cognitive limits ledhim to study about the use of heuristics in the decision-making. Around this idea, anew path to the study of human decisions has been developed. More recently, DanielKahneman and Amos Tversky have analysed the relation between heuristics and biasesof behaviour, and this approach has gained great space in the academic world. Thispaper discusses the Simon´s, Kahneman and Tversky’s contributions and proposes apromising complement to the construction of foundations of Behavioural Economy. |
|---|