Follow the leaders: competition in the Brazilian auto financing sector

This study seeks to understand the competitive pattern and strategy of the firms inthe Brazilian automobile financing market. First, we analyzed the strong segmentationobserved in this market, determining market niches. We then estimated reaction functionsto price changes. The results indicated that...

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Detalles Bibliográficos
Autores: Moita, Rodrigo Menon Simões, Silva, Daniel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2014
País:Brasil
Institución:Universidade de São Paulo (USP)
Repositorio:Estudos Econômicos (São Paulo)
Idioma:inglés
OAI Identifier:oai:revistas.usp.br:article/63981
Acceso en línea:https://www.revistas.usp.br/ee/article/view/63981
Access Level:acceso abierto
Palabra clave:reaction functions
auto financing
leader-follower game
market power
Funções de reação
Financiamento de automóveis
Competição líder-seguidor
Poder de mercado
Descripción
Sumario:This study seeks to understand the competitive pattern and strategy of the firms inthe Brazilian automobile financing market. First, we analyzed the strong segmentationobserved in this market, determining market niches. We then estimated reaction functionsto price changes. The results indicated that the three largest companies in thesector have a strong influence on interest rate setting within the entire segment. Thisphenomenon characterizes the competition of this sector as the leader-follower type,rather than Bertrand competition, the latter of which is often expected in the bankingsector and it demonstrates the existence of the leading firms’ market power.