The convenience of algorithms: the role of YouTube in the Brazilian political scene

YouTube has been identified as a platform for the dissemination of conservative ideas, which develop an alternative model of influence that favors the promotion of issues with a conservative bias in opposition to the notions of social justice and human rights. From a survey of the top-recommended vi...

Descripción completa

Detalles Bibliográficos
Autores: Reis, Ruth, Zanetti, Daniela, Frizzera, Luciano
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Brasil
Institución:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
Repositorio:Revista Compolítica
Idioma:portugués
OAI Identifier:oai:ojs2.compolitica.ojsbrasil.com.br:article/333
Acceso en línea:https://revista.compolitica.org/index.php/revista/article/view/333
Access Level:acceso abierto
Palabra clave:YouTube
algoritmo
discurso
política
algorithm
discourse
politics
Descripción
Sumario:YouTube has been identified as a platform for the dissemination of conservative ideas, which develop an alternative model of influence that favors the promotion of issues with a conservative bias in opposition to the notions of social justice and human rights. From a survey of the top-recommended videos on YouTube during the 2018 Brazil elections, the study points out the ways this platform worked, the activity of the algorithms and the strategies of the humans or robots actants in Brazilian electoral political scene, in which predominates the strong presence of the themes related to Jair Bolsonaro’s presidential campaign and the conservative discourse that marked his trajectory to the presidency of Brazil.