Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony

This study aims at analyzing the variables of use and contact of users regarding to products and services of mobile phone technology. Technological innovation stands in the enterprise, enabling growth and creation of new products and services. In the theoretical framework, we used the technology rea...

Descripción completa

Detalles Bibliográficos
Autores: Cunha, Lucilla Andrade Sousa, Silva, Jussara Goulart da, Prado, Rejane Alexandrina Domingues Pereira do, Silva, Marli Auxiliadora da
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2014
País:Brasil
Institución:Universidade Nove de Julho (UNINOVE)
Repositorio:International Journal of Innovation (São Paulo)
Idioma:inglés
OAI Identifier:oai:ojs.periodicos.uninove.br:article/10076
Acceso en línea:https://periodicos.uninove.br/innovation/article/view/10076
Access Level:acceso abierto
Palabra clave:Mobile Technology
Readiness of Acceptance
Technological innovation
id BR_a2164badee0033ccaed736142b39cd08
oai_identifier_str oai:ojs.periodicos.uninove.br:article/10076
network_acronym_str BR
network_name_str Brasil
repository_id_str
spelling Readiness Factors and Consumer Acceptance of Technology in Mobile TelephonyMobile TechnologyReadiness of AcceptanceTechnological innovationThis study aims at analyzing the variables of use and contact of users regarding to products and services of mobile phone technology. Technological innovation stands in the enterprise, enabling growth and creation of new products and services. In the theoretical framework, we used the technology readiness model, from users beliefs and feelings represented by four dimensions: optimism, innovativeness, discomfort and insecurity. It also highlights the technology acceptance model and presents two important constructs as perceived usefulness and ease of use. In short, the factors that support the technology readiness model could be preceding the technology acceptance model. To conduct this study, a field survey of students at the Federal University of Uberlândia / Campus FACIP was carried out. Results indicate optimism as the main factor to accept new mobile technology, due to the fact that the mobile devices provide benefits to people's lives and prompt them a positive attitude toward mobile technology. The perception of the user to purchase a mobile device is directly related to its usefulness and ease of handling of the technology.Universidade Nove de Julho - UNINOVE2014-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/innovation/article/view/1007610.5585/iji.v2i1.16International Journal of Innovation; Vol. 2 No. 1 (2014): Spring; 77-91International Journal of Innovation – IJI; Vol. 2 Núm. 1 (2014): Spring; 77-91International Journal of Innovation – IJI; v. 2 n. 1 (2014): Spring; 77-912318-9975reponame:International Journal of Innovation (São Paulo)instname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEenghttps://periodicos.uninove.br/innovation/article/view/10076/pdf_11Copyright (c) 2018 International Journal of Innovationhttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessCunha, Lucilla Andrade SousaSilva, Jussara Goulart daPrado, Rejane Alexandrina Domingues Pereira doSilva, Marli Auxiliadora da2020-02-10T15:00:57Zoai:ojs.periodicos.uninove.br:article/10076Revistahttps://periodicos.uninove.br/innovation/indexPRIhttps://periodicos.uninove.br/innovation/oaiiji@uninove.br || crismonteiro@uninove.br2318-99752318-9975opendoar:2020-02-10T15:00:57International Journal of Innovation (São Paulo) - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
title Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
spellingShingle Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
Cunha, Lucilla Andrade Sousa
Mobile Technology
Readiness of Acceptance
Technological innovation
title_short Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
title_full Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
title_fullStr Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
title_full_unstemmed Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
title_sort Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony
dc.creator.none.fl_str_mv Cunha, Lucilla Andrade Sousa
Silva, Jussara Goulart da
Prado, Rejane Alexandrina Domingues Pereira do
Silva, Marli Auxiliadora da
author Cunha, Lucilla Andrade Sousa
author_facet Cunha, Lucilla Andrade Sousa
Silva, Jussara Goulart da
Prado, Rejane Alexandrina Domingues Pereira do
Silva, Marli Auxiliadora da
author_role author
author2 Silva, Jussara Goulart da
Prado, Rejane Alexandrina Domingues Pereira do
Silva, Marli Auxiliadora da
author2_role author
author
author
dc.subject.por.fl_str_mv Mobile Technology
Readiness of Acceptance
Technological innovation
topic Mobile Technology
Readiness of Acceptance
Technological innovation
description This study aims at analyzing the variables of use and contact of users regarding to products and services of mobile phone technology. Technological innovation stands in the enterprise, enabling growth and creation of new products and services. In the theoretical framework, we used the technology readiness model, from users beliefs and feelings represented by four dimensions: optimism, innovativeness, discomfort and insecurity. It also highlights the technology acceptance model and presents two important constructs as perceived usefulness and ease of use. In short, the factors that support the technology readiness model could be preceding the technology acceptance model. To conduct this study, a field survey of students at the Federal University of Uberlândia / Campus FACIP was carried out. Results indicate optimism as the main factor to accept new mobile technology, due to the fact that the mobile devices provide benefits to people's lives and prompt them a positive attitude toward mobile technology. The perception of the user to purchase a mobile device is directly related to its usefulness and ease of handling of the technology.
publishDate 2014
dc.date.none.fl_str_mv 2014-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/innovation/article/view/10076
10.5585/iji.v2i1.16
url https://periodicos.uninove.br/innovation/article/view/10076
identifier_str_mv 10.5585/iji.v2i1.16
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/innovation/article/view/10076/pdf_11
dc.rights.driver.fl_str_mv Copyright (c) 2018 International Journal of Innovation
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 International Journal of Innovation
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv International Journal of Innovation; Vol. 2 No. 1 (2014): Spring; 77-91
International Journal of Innovation – IJI; Vol. 2 Núm. 1 (2014): Spring; 77-91
International Journal of Innovation – IJI; v. 2 n. 1 (2014): Spring; 77-91
2318-9975
reponame:International Journal of Innovation (São Paulo)
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str International Journal of Innovation (São Paulo)
collection International Journal of Innovation (São Paulo)
repository.name.fl_str_mv International Journal of Innovation (São Paulo) - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv iji@uninove.br || crismonteiro@uninove.br
_version_ 1853663462680428544
score 15.127369

Similares en LA Referencia