The Characteristics of Temperament and its Influence on Consumer Behavior

This article aims to verify the existence of significant differences between groups of people who share similar temperaments, in order to clarify that characterstics of temperament influence peoples consumer behavior. To reach this goal, a sample of 167 people took the Keirsey Temperament Sorter II...

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Detalles Bibliográficos
Autor: Luiz, Gilberto Venâncio
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2011
País:Brasil
Institución:Universidade Nove de Julho (UNINOVE)
Repositorio:REMark - Revista Brasileira de Marketing
Idioma:portugués
OAI Identifier:oai:https://periodicos.uninove.br:article/12544
Acceso en línea:https://periodicos.uninove.br/remark/article/view/12544
Access Level:acceso abierto
Palabra clave:Personality; Temperament; Consumer Behavior.
Personalidade, Temperamento, Comportamento do Consumidor.
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oai_identifier_str oai:https://periodicos.uninove.br:article/12544
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network_name_str Brasil
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dc.title.none.fl_str_mv The Characteristics of Temperament and its Influence on Consumer Behavior
Características do Temperamento e suas Influências no Comportamento do Consumidor
title The Characteristics of Temperament and its Influence on Consumer Behavior
spellingShingle The Characteristics of Temperament and its Influence on Consumer Behavior
Luiz, Gilberto Venâncio
Personality; Temperament; Consumer Behavior.
Personalidade, Temperamento, Comportamento do Consumidor.
title_short The Characteristics of Temperament and its Influence on Consumer Behavior
title_full The Characteristics of Temperament and its Influence on Consumer Behavior
title_fullStr The Characteristics of Temperament and its Influence on Consumer Behavior
title_full_unstemmed The Characteristics of Temperament and its Influence on Consumer Behavior
title_sort The Characteristics of Temperament and its Influence on Consumer Behavior
dc.creator.none.fl_str_mv Luiz, Gilberto Venâncio
author Luiz, Gilberto Venâncio
author_facet Luiz, Gilberto Venâncio
author_role author
dc.subject.por.fl_str_mv Personality; Temperament; Consumer Behavior.
Personalidade, Temperamento, Comportamento do Consumidor.
topic Personality; Temperament; Consumer Behavior.
Personalidade, Temperamento, Comportamento do Consumidor.
description This article aims to verify the existence of significant differences between groups of people who share similar temperaments, in order to clarify that characterstics of temperament influence peoples consumer behavior. To reach this goal, a sample of 167 people took the Keirsey Temperament Sorter II questionnaire for identifying the characteristics of an individuals temperament, and a questionnaire containing 30 questions related to the constructs of rationality, materialism, compulsiveness, symbolism and emotion. Following this survey, the technique of factor analysis was applied to reduce the number of variables and to confirm the constructs. By means of the factors created from this analysis, four groups of individuals with similar temperaments were defined. The mean was calculated for each of these groups according to the constructs, and was used to analyze the differences between the groups in relation to characteristics of temperament and consumer behavior. It was found that groups with rational temperament characteristics are less emotional in their decisions and less compulsive in the buying process, while groups with more emotional temperament characteristics are more compulsive in the buying process. Thus, it can be concluded that temperament exerts a significant influence on the buying behavior of individuals.
publishDate 2011
dc.date.none.fl_str_mv 2011-12-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12544
10.5585/remark.v10i2.2256
url https://periodicos.uninove.br/remark/article/view/12544
identifier_str_mv 10.5585/remark.v10i2.2256
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12544/6098
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 10, n. 2 (2011): maio - agosto; 30-53
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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spelling The Characteristics of Temperament and its Influence on Consumer BehaviorCaracterísticas do Temperamento e suas Influências no Comportamento do ConsumidorPersonality; Temperament; Consumer Behavior.Personalidade, Temperamento, Comportamento do Consumidor.This article aims to verify the existence of significant differences between groups of people who share similar temperaments, in order to clarify that characterstics of temperament influence peoples consumer behavior. To reach this goal, a sample of 167 people took the Keirsey Temperament Sorter II questionnaire for identifying the characteristics of an individuals temperament, and a questionnaire containing 30 questions related to the constructs of rationality, materialism, compulsiveness, symbolism and emotion. Following this survey, the technique of factor analysis was applied to reduce the number of variables and to confirm the constructs. By means of the factors created from this analysis, four groups of individuals with similar temperaments were defined. The mean was calculated for each of these groups according to the constructs, and was used to analyze the differences between the groups in relation to characteristics of temperament and consumer behavior. It was found that groups with rational temperament characteristics are less emotional in their decisions and less compulsive in the buying process, while groups with more emotional temperament characteristics are more compulsive in the buying process. Thus, it can be concluded that temperament exerts a significant influence on the buying behavior of individuals.O presente artigo tem como objetivo verificar a existncia de diferenas entre agrupamentos de pessoas com temperamentos semelhantes em relao ao seu comportamento de consumo, que sejam significativas para elucidar que as caractersticas do temperamento influenciam o comportamento de consumo das pessoas. Para chegar a esse objetivo foram aplicados, a uma amostra 167 pessoas, o questionrio Keirsey Temperament Sorter II a fim de identificar as caracteristicas do temperamento dos indivduos e um questionrio contendo 30 perguntas relacionadas aos construtos racionalidade, materialismo, compulsividade, simbolismo e emoo. Aps esse levantamento foi aplicada a tcnica de anlise fatorial para reduo do nmero de variveis e confirmao dos construtos. Por meio dos fatores criados, a partir dessa anlise, foram definidos quatro agrupamentos de individuos com temperamentos semelhantes. A partir desses agrupamentos, foi calculada as mdias para cada grupo de acordo com os construtos e analisadas as diferenas entre eles em relao s caracteristicas do temperamento e o comportamento de consumo. Verificou-se que grupos com caracteristicas racionais de temperamento so menos emocionais em suas decises e menos compulsivos no processo de compra; o grupo com caractersticas mais emocionais no temperamento eram mais compulsivos no processo de compra. Dessa forma, pode-se concluir que o temperamento exerce influncia significativa no comportamento de compra dos individuos. DOI: 10.5585/remark.v10i2.2256Universidade Nove de Julho - Uninove2011-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1254410.5585/remark.v10i2.2256ReMark - Revista Brasileira de Marketing; v. 10, n. 2 (2011): maio - agosto; 30-532177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12544/6098Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessLuiz, Gilberto Venâncio2019-06-21T14:44:04Zoai:https://periodicos.uninove.br:article/12544Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-21T14:44:04REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
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