The influence of virtual reality in e-commerce

The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual store environment, namely V-commerce. This study proposes and test a conceptual model...

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Detalles Bibliográficos
Autores: Martínez Navarro, Jesús, Bigne, Enrique, Guixeres, Jaime, Alcaniz, Mariano, Torrecilla, Carmen
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2018
País:España
Institución:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/113026
Acceso en línea:https://hdl.handle.net/10609/113026
Access Level:acceso embargado
Palabra clave:virtual reality
e-commerce
v-commerce
sense of presence
head-mounted display
virtual experience
realitat virtual
comerç electrònic
comerç virtual
sensació de presència
experiència virtual
realidad virtual
comercio electrónico
comercio virtual
sensación de presencia
experiencia virtual
Electronic commerce
Comerç electrònic
Comercio electrónico
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repository_id_str
spelling The influence of virtual reality in e-commerceMartínez Navarro, JesúsBigne, EnriqueGuixeres, JaimeAlcaniz, MarianoTorrecilla, Carmenvirtual realitye-commercev-commercesense of presencehead-mounted displayvirtual experiencerealitat virtualcomerç electròniccomerç virtualsensació de presènciahead-mounted displayexperiència virtualrealidad virtualcomercio electrónicocomercio virtualsensación de presenciahead-mounted displayexperiencia virtualElectronic commerceComerç electrònicComercio electrónicoThe development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual store environment, namely V-commerce. This study proposes and test a conceptual model that analyses the relations between sense of presence, brand recall and purchase intention, while also going deeper into their antecedents. Our findings suggest differences in purchase intention depending on VR format and device used. No differences are shown in sense of presence and affect by VR format and device. Our tested model suggests a dual route of influence of VR on consumers' purchase intention in virtual stores: one through emotions and sense of presence and the other through the affect evoked by the virtual environment and brand recall. Lastly, some managerial implications and methodological issues are considered.Journal of Business ResearchUniversitat de ValènciaUniversitat Oberta de Catalunya (UOC)202020202018info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/10609/113026reponame:O2, repositorio institucional de la UOCinstname:Universitat Oberta de Catalunya (UOC)InglésJournal of Business Research, 2019, 100https://doi.org/10.1016/j.jbusres.2018.10.054info:eu-repo/grantAgreement/DPI2016-77396-R//info:eu-repo/grantAgreement/ECO2014-53837R//CC BY-NC-NDhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/embargoedAccessoai:openaccess.uoc.edu:10609/1130262026-05-28T12:42:01Z
dc.title.none.fl_str_mv The influence of virtual reality in e-commerce
title The influence of virtual reality in e-commerce
spellingShingle The influence of virtual reality in e-commerce
Martínez Navarro, Jesús
virtual reality
e-commerce
v-commerce
sense of presence
head-mounted display
virtual experience
realitat virtual
comerç electrònic
comerç virtual
sensació de presència
head-mounted display
experiència virtual
realidad virtual
comercio electrónico
comercio virtual
sensación de presencia
head-mounted display
experiencia virtual
Electronic commerce
Comerç electrònic
Comercio electrónico
title_short The influence of virtual reality in e-commerce
title_full The influence of virtual reality in e-commerce
title_fullStr The influence of virtual reality in e-commerce
title_full_unstemmed The influence of virtual reality in e-commerce
title_sort The influence of virtual reality in e-commerce
dc.creator.none.fl_str_mv Martínez Navarro, Jesús
Bigne, Enrique
Guixeres, Jaime
Alcaniz, Mariano
Torrecilla, Carmen
author Martínez Navarro, Jesús
author_facet Martínez Navarro, Jesús
Bigne, Enrique
Guixeres, Jaime
Alcaniz, Mariano
Torrecilla, Carmen
author_role author
author2 Bigne, Enrique
Guixeres, Jaime
Alcaniz, Mariano
Torrecilla, Carmen
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Universitat de València
Universitat Oberta de Catalunya (UOC)
dc.subject.none.fl_str_mv virtual reality
e-commerce
v-commerce
sense of presence
head-mounted display
virtual experience
realitat virtual
comerç electrònic
comerç virtual
sensació de presència
head-mounted display
experiència virtual
realidad virtual
comercio electrónico
comercio virtual
sensación de presencia
head-mounted display
experiencia virtual
Electronic commerce
Comerç electrònic
Comercio electrónico
topic virtual reality
e-commerce
v-commerce
sense of presence
head-mounted display
virtual experience
realitat virtual
comerç electrònic
comerç virtual
sensació de presència
head-mounted display
experiència virtual
realidad virtual
comercio electrónico
comercio virtual
sensación de presencia
head-mounted display
experiencia virtual
Electronic commerce
Comerç electrònic
Comercio electrónico
description The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual store environment, namely V-commerce. This study proposes and test a conceptual model that analyses the relations between sense of presence, brand recall and purchase intention, while also going deeper into their antecedents. Our findings suggest differences in purchase intention depending on VR format and device used. No differences are shown in sense of presence and affect by VR format and device. Our tested model suggests a dual route of influence of VR on consumers' purchase intention in virtual stores: one through emotions and sense of presence and the other through the affect evoked by the virtual environment and brand recall. Lastly, some managerial implications and methodological issues are considered.
publishDate 2018
dc.date.none.fl_str_mv 2018
2020
2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/10609/113026
url https://hdl.handle.net/10609/113026
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Business Research, 2019, 100
https://doi.org/10.1016/j.jbusres.2018.10.054
info:eu-repo/grantAgreement/DPI2016-77396-R//
info:eu-repo/grantAgreement/ECO2014-53837R//
dc.rights.none.fl_str_mv CC BY-NC-ND
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/embargoedAccess
rights_invalid_str_mv CC BY-NC-ND
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Journal of Business Research
publisher.none.fl_str_mv Journal of Business Research
dc.source.none.fl_str_mv reponame:O2, repositorio institucional de la UOC
instname:Universitat Oberta de Catalunya (UOC)
instname_str Universitat Oberta de Catalunya (UOC)
reponame_str O2, repositorio institucional de la UOC
collection O2, repositorio institucional de la UOC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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